About Creator Lens
Learn how Creator Lens helps creators and brands understand engagement, campaign costs, and returns.
A clearer view of creator performance
Creator Lens is a free toolkit for creators, brands, and agencies. Our calculators make everyday campaign math easier to understand, with visible formulas, worked examples, and practical context.
What you can use today
Calculate Instagram and TikTok engagement, YouTube and Shorts revenue, sponsorship pricing, Instagram sponsorship income, campaign CPM, and campaign ROI. Every tool works without registration or connecting a social account.
How we approach estimates
The math is transparent, but the quality of any result depends on the inputs. Reference ranges are illustrative, and campaign outcomes depend on audience, costs, and attribution. We explain those limits alongside the result.